About Constant Contact
Strong email marketing programs developed to assist SMBs, nonprofits, and institutions connect with their audiences, cultivate relationships, and grow their client base. The platform was in the marketplace for more than 20 years and is renowned among the big names in the highly aggressive email advertising market. The platform provides a suite of intuitive, easy-to-use marketing solutions that empower SMBs to be adept in creating successful drip campaigns. With Constant Contact, simply add your contacts to the automate list, and it will automatically send them a scheduled series of chosen emails that will help keep your audience engaged with minimal attempts. Its email tracking tools keep you updated with whose opening, sharing or clicking your mails or social media posts in real-time.
App Features
· Save time managing your contact data by integrating Constant Contact with your 3dCart store.
· Get automatic two-way sync for all basic fields for your contacts in addition to opt-outs.
· Create email marketing list segmentation of consumers.
· Upgrade to sync additional information fields, leads, email marketing metrics and much more.
· Cloud established so that your staff has access from anywhere.
Who it is best for
Who it is Ideal for Initially, Constant Contact was created to serve small businesses only. The business has since scaled up surgeries over the years to take care of the needs of medium companies and large businesses in multiple verticals. Today, Constant Contact is a fantastic fit for marketing professionals in industries such as accounting and finance, education, arts and culture, nutrition and fitness, health, publishing, real estate, retail, and traveling. Constant Contact is one of the very few solutions that feature robust event management capacities. As a result, the software is suggested for consumers looking to handle different aspects of an event like registration, ticketing, and invitations.
Pros of Constant Contact
An extensive library
An easy-to-use,
Drag-and-drop email Builder Support for 400+ apps and integrations
Support for auto responder sequences
An effective opt-in Forms builder
Cons of Constant Contact
Cumbersome acceptance Procedure
Expensive
Poor public reputation
High monthly cost
Constant Contact pricing
There are two different pricing strategies to choose from, a Standard package and also a more sophisticated ‘Plus’ package.
Fundamental ‘Email’ program
The cost of the basic plan begins at £15 per month, and Increases depending on how many contacts you would like to manage.
The basic plan Permits you to send unlimited amounts of Emails per month, and access to all the list construction, tracking and scheduling tools as well as all of the email templates. Essentially, it’s everything you want to get started.
Email ‘Plus’ program
The more advanced ‘Plus’ program begins at £30 a month Which provides you broader access to some of Constant Contact’s more powerful email marketing tools such as email automation, subject line A/B testing and more.
Creating your first email campaign is simple. Pick from over 150 distinct layouts, and then customize your template with the drag-and-drop WYSIWYG editor. If you have any HTML skills, then you’ll have the ability to customize each template even further.
Creating an Email Campaign
The editor Offers you a variety of options to improve the quality of your email, including:
· Built-in spell checker
· Image cropping and Tracking
· Access to some free stock photo library.
Finally, nearly each and every template included is mobile-friendly, which means the layout will adapt and adjust automatically so that your email looks great on both tablets and Smartphone.
As soon as you’ve created your email, sending it’s as straightforward as clicking a button. You will be able to specify if you want to send the email today, or at some stage later on.
Email Automation
With Constant Contact, the email automation choices are somewhat lacking. You won’t be able to produce complex automation and trigger sequences, but instead, you’ll just have access to two causes. The second is if a particular milestone is achieved, such as having a birthday.
For Novices, this will most likely be enough. However, intermediate and advanced level bloggers who want to create sophisticated automation campaigns may find themselves needing more.
Performance Reporting
Through the platform, you can easily track your Campaign achievement through Constant Contact’s coverage tools. You can track statistics in real time, including open rates, click rates, number of emails delivered, bounces, successful deliveries unsubscribe, spam accounts, and did-not-opens. You may then segment your viewers depending on how they interact with your prior messages.
Client Service & Support
Constant Contact provides the following support tools:
· Phone: Constant Contact may be reached by phone.
· Mail: You can contact the business via email.
· Live Chat: Accessible Monday-Friday 7 AM-9 PM EST.
· Knowledgebase: Constant Contact’s knowledgebase contains an extensive FAQ. Questions are arranged by topic; you can browse or enter a related term to the search bar. There are loads of accessible articles.
·Social Media: Constant Contact is very active on Facebook; consumers will often get a response in less than one hour, even though in several cases, that response will just be a direction to email customer service. The company generally places to Twitter five to seven times each day, with hyperlinks to blog articles, videos, and small business tips.
·Webinars- Most are free, however a few take a $49 charge. Live webinars are usually provided Monday-Thursday, with multiple webinars available nowadays.
·Website: The company blog provides plenty of articles with industry news and tips for email marketing.
·Community Forums: The community forums provide a place for Constant Contact consumers to compare campaigns, discuss marketing, and share thoughts on Continuous Contact.
In Closing
Overall, Constant Contact does a good job of making email marketing approachable to people who’ve never done it earlier. It doesn’t pack the attributes required to make it worthwhile to those with bigger websites, large lists, or marketing-savvy.
The Price point is higher than other beginner-oriented programs on the marketplace. However, if you’ve been cautious about getting started with email advertising, have a nice Budget, and want a tool that effectively walks through the procedure, then it’s worth taking a test drive.