Who Gives A Crap toilet paper review | CNN Underscored

In today’s world, where environmental sustainability and social responsibility hold paramount importance, Who Gives A Crap stands as a shining example of a company that embodies these values. As a leading provider of super-soft, 100% recycled toilet paper, Who Gives A Crap is not just focused on delivering comfort for your bum, but also contributing significantly to improving sanitation and hygiene conditions in the developing world. With a noble initiative to donate 50% of their profits to building toilets in underserved communities, this Australian-based company is making a substantial impact on a global scale.

The Story of Who Gives A Crap

The journey of Who Gives A Crap began with a simple yet profound realization: the world can be changed one toilet roll at a time. It all started in a small apartment in Melbourne, where the founders Simon, Jehan, and Danny questioned the inefficiencies they observed in the global sanitation industry. Shockingly, they learned that approximately 2.3 billion people across the globe lack access to proper sanitation facilities, leading to dire consequences on public health and the environment.

Determined to be part of the solution, the trio came up with the idea of creating high-quality toilet paper made entirely from recycled materials. They wanted to challenge the conventional norms of the industry and prove that sustainable products could be just as effective, if not more so, than their conventional counterparts. With this vision in mind, Who Gives A Crap was born.

Sustainable Toilet Paper for a Greener Future

One of the core principles driving Who Gives A Crap’s success is its commitment to sustainability. Traditional toilet papers often contribute to deforestation and environmental degradation, but Who Gives A Crap has taken a different path. By using 100% recycled materials, the company saves trees, reduces energy consumption, and minimizes water usage, thus lowering its overall carbon footprint.

Moreover, their toilet paper contains no harmful chemicals or dyes, making it gentle on both your skin and the environment. With an emphasis on providing a super-soft texture, Who Gives A Crap ensures that you do not have to compromise on comfort while making an eco-friendly choice.

Building Toilets: Transforming Lives

What sets Who Gives A Crap apart from other eco-friendly brands is their unwavering dedication to giving back. Recognizing the significant global sanitation crisis, the company has pledged to donate 50% of its profits to improve sanitation infrastructure in developing countries. This financial support goes a long way in constructing toilets and implementing sanitation projects that directly benefit disadvantaged communities.

In collaboration with various charitable organizations, Who Gives A Crap identifies communities in need and designs projects tailored to their specific requirements. The impact of these initiatives extends beyond merely constructing physical structures; they bring about positive changes in health, dignity, and education.

The Ripple Effect of Goodness

The impact of Who Gives A Crap’s efforts goes beyond the immediate communities they assist. By raising awareness about global sanitation issues and promoting sustainable practices, they inspire individuals and other companies to join the cause. Their unique business model demonstrates that it is possible to combine profitability with purpose, setting an example for socially responsible entrepreneurship.

Supporting a Worthy Cause

Purchasing Who Gives A Crap’s products means becoming a part of this noble mission. Every roll of toilet paper bought contributes directly to the construction of toilets and the improvement of sanitation facilities. Customers have the satisfaction of knowing that their everyday essential purchase is making a significant difference in the lives of others.


Who Gives A Crap is not just a brand; it’s a movement. Their commitment to producing sustainable, high-quality toilet paper while using a substantial portion of their profits to build toilets in the developing world is truly commendable. By choosing Who Gives A Crap, individuals are not only pampering themselves with a soft and eco-friendly product but are also contributing to a brighter, healthier future for communities in need.

As the world gradually recognizes the importance of responsible consumerism and corporate social responsibility, Who Gives A Crap stands tall as an exemplar of what can be achieved when a genuine desire to make a difference is combined with an innovative and sustainable approach to business. So, the next time you reach for a roll of toilet paper, remember that your choice can impact lives and contribute to a cleaner, greener, and more equitable world. Choose Who Gives A Crap and be a part of the change!